I've looked through more of the items and many aren't Elvis-related at all that I can see. The selling point is apparently just the website text that says things like Flower Embroidered jean skirt by Elvis!
I guess Elvis left behind a book filled with his original pencil sketches of women's clothing. I'm supposed to pay $95 for the skirt and then probably buy a ticket to the Platinum Tour so I can see the sketch book in the Sincerely Elvis museum. I'm sure that Elvis!
will have a bedding and bath collection out soon. Who knew he'd be the next Ralph Lauren?