You can add here the info of Elvis in the media

Michael Jackson 'will be top earning celebrity next year'

Thu Oct 29, 2009 5:51 am

http://www.telegraph.co.uk/news/newstopics/celebritynews/6148393/Michael-Jackson-will-be-top-earning-celebrity-next-year.html
Michael Jackson is set to be the world's top earning celebrity brand next year, making up to £150 million from beyond the grave, even more than Ronaldo and the Beckhams.

Image
Jackson's early death this year means his estate is likely to benefit from a range of lucrative products from his music and videos to toys and trinkets Photo: REUTERS

And he is not the only one as Elvis, Heath Ledger and Jade Goody are also in the list of top 20 stars, dead or alive, whose names alone are enough to set the cash tills ringing.

Jackson's early death this year means his estate is likely to benefit from a range of lucrative products from his music and videos to toys and trinkets and other officially licensed goods.
Jade Goody is still a valuable brand, thanks to her books and perfumes, while Heath Ledger's work lives on in royalties from DVD sales.

The top 20 for 2010 was compiled by trade and marketing experts based on potential moneyspinners from upmarket clothing ranges right down to dolls and tea towels.

The list includes Harry Potter stars Daniel Radcliffe and Emma Watson, singers such as Lady GaGa and Britney, actors such as Twilight heart-throb Robert Pattinson and sporting heroes such as Lewis Hamilton, still a bigger brand name than rival Jenson Button.

The predictions come from the top 1,000 licensing and merchandising experts across Europe taking part in the trade event Brand Licensing in London at the end of this month.

They include owners of celebrity brands and licences as well as those from retail, manufacturing, promotion and advertising industries.

Ciarán Coyle, managing director, The Beanstalk Group, said: "The Michael Jackson estate could earn an estimated £100 to £150m in royalties from licensing in 2010.

"His image and legacy is licensed on anything from coins and clothes, to coffee table books and singing stuffed animals.

"To put that into context, Elvis' estate was worth £30m last year and only a fraction of this was from licensing deals.

"The reason his estate will do so well as a licensing property is because Jackson had both fame and an emotional connection with potential consumers."

Top 20 celebrity brands for 2010:

1.Michael Jackson

2.Cristiano Ronaldo

3.Lady GaGa

4.Emma Watson (Hermione Granger in Harry Potter)

5.Daniel Radcliffe (Harry Potter)

6.David and Victoria Beckham

7.Lewis Hamilton

8.Robert Pattinson

9.Elvis Presley

10.Britney Spears

11.Katy Perry

12.Andy Murray

13.Usain Bolt

14.Jenson Button

15.Kate Moss

16.Katie Price

17.Jamie Oliver

18.Paris Hilton

19.Heath Ledger

20.Jade Goody
Last edited by molea on Thu Oct 29, 2009 2:36 pm, edited 1 time in total.

Re: Michael Jackson 'will be top earning celebrity next year'

Thu Oct 29, 2009 9:09 am

Molea, could you give the source of this please?

Re: Michael Jackson 'will be top earning celebrity next year'

Thu Oct 29, 2009 10:23 am

Hardly surprising news

Here is the link

Thu Oct 29, 2009 2:38 pm

patricia66 wrote:Molea, could you give the source of this please?


Excuse me please for my error :oops: . Here is the link

:arrow: [url]
http://www.telegraph.co.uk/news/newstop ... -year.html[/url]

Re: Michael Jackson 'will be top earning celebrity next year'

Thu Oct 29, 2009 2:48 pm

Lets see 30 years from now.?...
He's still going strong after all those years,and most on this list are still alive!
Not bad I would say, but is it that bad that sometimes Elvis is not #1 on a list?.
As long as he is #1 on our list ,that's what counts!

Re: Here is the link

Sat Oct 31, 2009 6:40 pm

molea wrote:
patricia66 wrote:Molea, could you give the source of this please?


Excuse me please for my error :oops: . Here is the link

:arrow: [url]
http://www.telegraph.co.uk/news/newstop ... -year.html[/url]


Thanks a lot for the link, Molea. Personally, I do think that articles like this one are marketing tools to boost Jackson's image and by doing so to promote future products. Nothing wrong with that as long as you do not overestimate "news" like that or take them as fact. The media told us in late June already that the gloved one is going to be no 1 on the Forbes list - and who is no 1? Yves Saint Laurent. Not too bad if you ask me, for he dressed far better than Jackson :mrgreen:

Re: Michael Jackson 'will be top earning celebrity next year'

Sat Oct 31, 2009 7:31 pm

Probably MJ will be best earning dead celebrity next year, but not a penny out of my pocket.

Re: Michael Jackson 'will be top earning celebrity next year'

Sat Oct 31, 2009 8:28 pm

Monique wrote:Probably MJ will be best earning dead celebrity next year, but not a penny out of my pocket.


And none out of mine :mrgreen: