You can add here the info of Elvis in the media
Tue Sep 05, 2006 8:45 pm
well what im enquiring about is why does the tv stations not advertsiee any elvis cds , dvds and such on tv duriing the ad breaks .
many years ago we saw on tv ads for vinyl such as Ktel, and various lps such as - inspirations lp etc .- all tv stations advertise is different women dyes and such .- it would be great if we ( fans ) get to see various items of Elvis .-
what dya think fellow fans - id like to knbow your view on this matter .-
Sun Sep 10, 2006 4:57 pm
Cmon guys and gals - pl. point your views on this .----
Tue Sep 12, 2006 10:34 am
Well, obviously a tv advertising campaign would help to sell the mainstream releases.
But they don't come cheap, and would the extra sales cover the cost ?
Elvis product tends to sell to the public if they see it in the shops.
Perhaps something at retail, like a special display rack or whatever, might prove more cost-effective.
Tue Sep 12, 2006 12:32 pm
You got a part of the answer as to why in the question: K-Tel.
When doing a promo campaign like that you need to know you budget and costs down to the penny. you also need the benefit of pre-selling enough to cover those costs and thus know you will entertain a profit before you even invest your own money. With K-Tel they would also have doen a fixed deal on publishing and no doubt have negotiate a bargain deal especially as some of those Inspirations tracks were public domain.
Trying to do that now just doesn't work. Time is totally different to hwo it was then. captured TV audiences for maybe 3 channels is different to today with hundreds available.
womens hair dye that was mentioned is made up in price of getting the consumer to pay for the advert that asks them to buy it!
This is a major high margin product that costs a few pence to produce but sells for pounds in the retail outlets. That's how they fund TV ads for those types of things. Look at mens razors - do the maths, break down the product and you'll see it has no more than 5p worth of materials in it yet it sells for pounds.