Hal Wallis' Sour Publicity Plight --> October 1957!!

Moderators: Moderator1, Moderator2, drjohncarpenter

Hal Wallis' Sour Publicity Plight --> October 1957!!

Postby drjohncarpenter » Tue Apr 30, 2013 3:54 am

571000_Pan Pacific print ad.JPG



So, it appears that Elvis' now-legendary appearances at the Pan-Pacific Auditorium, on 7600 Beverly Boulevard in Los Angeles, really threw a monkey-wrench in Paramount producer Hal Wallis' money-making future with temperamental talent Elvis Presley.



571028_Los Angeles_01_02.jpg
"Temperamental talent" Elvis Presley on stage - Monday, October 28, 1957, Los Angeles, CA


According to this mid-December 1957 article, the "devastating press" from the shows on on October 28-29 was so severe there was fear that Presley's "drawing power as a screen figure could be shaken." And Hal Wallis was not happy.



571215_Miami News_p10.jpg
Miami News, Sunday, December 15, 1957
Note: "Jailhouse Rock" ad at lower left, on a double-bill at Miami's Turnpike Drive-In!



The article called the first show "disgusting, almost lewd" and Elvis' "dollar-greedy treatment of the press ... unbelievably poor treatment." This is the first time I've read of critics complaining in public about no free passes to a performance! They were further unhappy to be "herded into the rear" of the auditorium and only got "peek-a-boo glimpses of the slithering crooner."



571028_Los Angeles_03_04.jpg
"The slithering crooner" - Monday, October 28, 1957, Los Angeles, CA



Perhaps some of the negative reviews may be traced to this "terrible" treatment of the scribes who attended the shows. And perhaps Wallis' assignment of legendary veteran director Michael Curtiz to Paramount's "King Creole" was done to ensure the upcoming film project would be a well-received, quality success.

If so, Elvis should have done a whole lot more shows like those in Los Angeles in 1957!



571028_Los Angeles_05.jpg
Elvis serenades "Nipper" with a rousing version of "Hound Dog" - Monday, October 28, 1957, Los Angeles, CA
You do not have the required permissions to view the files attached to this post.
.
Dr. John Carpenter, M.D.
Stop, look and listen, baby <<--->> that's my philosophy!
User avatar
drjohncarpenter
Offline
 
Topic author
Posts: 67228
Age: 79
Joined: Wed Apr 16, 2003 1:04 am
Location: Cali
Has thanked: 698 times
Been thanked: 3080 times

Return to Dr. John Carpenter's Clinic, 934 Washington Street

Who is online

Users browsing this forum: CommonCrawl [Bot] and 2 guests