San Bernardino,CA. May 10th 1974
By Steve Cooper
loved Elvis last night. Even the folks in sardine heaven. Those people who were
sitting within an arm's length of the tinsel-covered ceiling at the Swing
Auditorium are the true faithful. Forget all about the people in the $10 seats
with their smug looks and flashy clothes. Give me the fans packed pelvis to
pelvis on wooden benches in the dark upper reaches of that auditorium hugging
their binoculars. They love Elvis.
that's digressing from the main point.
Elvis Presley sang and women screamed. That's the point. After a few stale jokes, the smooth singing of the Sweet Inspirations and a barrage of buy-Elvis-posters-scarves-and photos hard sell from the announcer, the King of Rock 'n' Roll appeared. Backed by a flawless orchestra from Las Vegas, Elvis gave his usual slick supper club performance. It hums right along as Elvis belts out one quick number after another.
Mickey Pfleger © San Bernadino,
CA. May 10th 1974
bathed in colored floodlights that made the blue sequins on his white jumpsuit
glisten, started his show quickly with a highly stylized version of " C.C.
the words of that rocker at the audience so rapidly and deeply that each phrase
sounded like one word. And the crowd went nuts. The half of the audience that
wasn't screaming was popping flash bulbs off at a dizzying speed.When he wanted
to spend his voice lavishly on a song, as in his rendition of "You Don't
Have to Say You Love Me," it was obvious that this man can sing. But he
spent more time toying with audience than concentrating on his singing. He gave
his fans what they wanted.
them low moans, sweaty scarves, swiveling hips, bold stances and none stop Elvis.
He concentrated on old songs during the first half of the show and made
"Love Me Tender" his scarf song. While his voice slid down the scale
to plead "love me true," Elvis was leaning down to hand over one scarf
after another to upreaching female hands. As he began "Hound Dog" one
woman stepped to the stage with a rose. Elvis chided the fan for interrupting
his oldie but then grinned and accepted the gift.
One song seemed particularly appropriate for the magnetic entertainer - James Taylor's "Steamroller Blues." "I'm a steam roller, baby, I'm gonna roll all over you," he sang. And he did.
Kathy Manley © San Bernadino, CA. May 13th 1974
all Elvis Presley knows what the faithful want and he bowls then over with his
style. That's why he was a sellout at the Swing last night, will be on Monday
night when he returns and sells out wherever he performs.
a cement mixer, baby," he snarled.. at the screamers, a churning urn of
More pictures taken on May 13th 1974.
Originally published in San Bernardino Sun Telegram ©